香港中文大學 EMBA 課程分享

{A fulfilling Saturday afternoon spent with this year CUHK’s EMBA students at its eMBA Forum. The Professor Andrew Chan for the invitation. This year students have arranged an interesting study tour to Denmark next month and one of the key highlights is to go to Billund to visit Lego and the marvellous newly opened Lego House…

To prepare for that I have given them some discussion points of why our Lego Certified Stores in HK are among the best performing stores of its kind in the world. Is the market different? Are our customers different? What have we done in terms of organisation and marketing to make the difference!? I hope that they enjoy my story telling since I did enjoy the after talk Q&As a lot then…

 

 

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